Anna N.M.

Launched in 2019, VADA is a sustainable footwear brand dedicated to seasonless wardrobe essentials. Taking a firm stance against fast fashion, VADA is committed to quality timeless designs, with unique materials that are as stylish as they are eco-friendly.

I was involved in all aspects of the brand’s creation from the beginning – from profiling the core customer to establishing the brand pillars and core ethos. Following that, I worked with the marketing and design departments to develop the VADA brand – the logo, the aesthetic, the packaging, the brand/look books and the web design. I also assisted with and edited the various photoshoots.

Maison DIXHUIT is a street-wear brand that embraces the now, taking inspiration from music, culture and current events. For their new collection, I created the design to be embroidered onto the ‘Moment of Creation’ white coat.

A big part of the 2018 marketing campaign focused on selling directly to the customer in self-branded shops, rather than through partners.

For international partners, I made an online asset bank (including print-ready imagery, training manuals and branded guides) to help distributors design and assemble their pop-ups locally. When needed, I provided feedback or assistance.

We opened a pop-up shop in Old Street Station, London in summer 2018 for a month. With the marketing team, I designed the shop interior and an assortment of assets (posters, invitations, schedules, showcards ect.) The focus was to offer a variety of exciting events, as well as introduce new people to the brand.

The 2019 Butterfly Twists campaigns revolved around renovation – with bold new styles and luxuriously upgraded classics. The company also released a collaboration with acclaimed jewellery designer Dominic Jones.

I designed a variety of printed assets, including lookbooks, leaflets, showcards and an assortment of advertisements for international partners. For the e-commerce department, I produced banners and email graphics. I also worked with the marketing team with editing and co-directing bi-weekly photoshoots.

Butterfly Twists got a striking re-branding in 2018. The new aesthetic focused on sharp angles and sleek design – as well as introducing a three colour coding to make navigation within the collection easier.

I helped compile the new brand book, developing the new guidelines and design pillars across the brand. Alongside the usual printed and digital assets (lookbooks, flyers, POS, photoshoots, web and social media assets), I also designed presentations and artwork for the annual distributor conference. Additionally, I worked with the marketing team to edit and co-direct monthly photoshoots.

2016 was a year of big innovations at Butterfly Twists. Known for their foldable ballerinas and unrivalled comfort, the company introduced trainers and slip-ons into their fall collection.

Developing the campaign with the marketing team, I edited and co-directed numerous photoshoots. I also designed various print and digital assets for both local and international partners.

A big highlight of the Butterfly Twists SS18 collection was the collaboration with Harley Viera-Newton, London-born and internationally acclaimed DJ, model and fashion designer. A devoted fan of the classic ballerina pump, Harley’s designs incorporated her signature vintage-inspired prints and feminine colour palette. As per the Butterfly Twists ethos, the collection combines style and comfort for the on-the-go woman, enabling the wearer to look good and feel great.

Working in close conjunction with the product design team, I developed both digital and printed assets for the collaboration, including look books, social media campaigns, information packs for partners, various POS and bespoke items for the launch party. I also edited the final images of the promotional photoshoot.

Alongside their SS18 collection, BT released the mini-collection “Pick ‘N Mix”.

Inspired by the customisation craze and the patches trend, Pick ‘N Mix focused on personalisation – offering two silhouettes and a dozen patches for a unique design. It echoed the message of their seasonal campaign aptly - '‘Playtime Never Stopped”.

I created a number of GIFs to demonstrate the versatility of the shoes on the website and across social media.

I worked on a number of different email campaigns for Butterfly Twists, both brand and sales-oriented – twice or three times per week, on average.

The BT Wheel was an early marketing idea that really took shape in 2018, resulting in many promotional events around London. The main goal of the event was to get people interested and educated with the brand, as well as offer an opportunity to try the shoes on. There were several prizes as incentives - branded tote bags, vouchers and a limited number of experiences (dinners, escape room adventures, cocktail nights). Participants had to fill out a short survey and try on a pair of shoes.

We held events at Alphabeta, Screenworks, Goswell Road Workspace, Battersea Studios, The Light Bulb, The Assistant Room, as well as the We Are The City Tech Conference. I designed the assets and the spaces, as well as hosted most of the events.

A project I assisted with during my internship at Insomnia Advertising Agency.
The client was an asphalt company looking to advertise their expansion and various sponsorships. Their brief asked to give the company a high-tech, almost futuristic appeal.

I was in charge of assigning the appropriate scene for the appropriate information, then creating a range of infographics in Illustrator for the editing department.

The New Yorker front pages inspired by the lifestyle of Andy Warhol, showcasing his trademark art style and his obsession with documenting all his thoughts on his tape recorder.

Materials used: Fineliner pen, watercolours, Photoshop

University project. The assignment was to start out with observation drawings of two objects (a mushroom and a pen lid), and then combine the drawings, accumulating more and more detail. These are the final four combinations.